Passage
Ashkelon shall see [it], and fear; Gazah also, and she shall be greatly pained; Ekron also, for her expectation shall be put to shame: and the king shall perish from Gazah, and Ashkelon shall not be inhabited.
Zechariah 9:5 (DBY)
Nearby Context
Zechariah 9:3 And Tyre hath built herself a stronghold, and hath heaped up silver as the dust, and fine gold as the mire of the streets.
Zechariah 9:4 Behold, the Lord will take possession of her, and he will smite her power in the sea; and she shall be devoured with fire.
Zechariah 9:5 Ashkelon shall see [it], and fear; Gazah also, and she shall be greatly pained; Ekron also, for her expectation shall be put to shame: and the king shall perish from Gazah, and Ashkelon shall not be inhabited.
Zechariah 9:6 And a bastard shall dwell in Ashdod, and I will cut off the pride of the Philistines;
Zechariah 9:7 and I will take away his blood out of his mouth, and his abominations from between his teeth; but he that remaineth, he also shall belong to our God, and shall be as a leader in Judah, and Ekron as a Jebusite.
Study Lenses
The verse centers on "ashkelon", "shall", "fear", "gazah", "greatly", "pained", and "ekron". It is saying that the verse draws attention to "ashkelon" and "shall", so its meaning should be read from those terms before moving to application.
The nearby context moves from verse 4's "Behold the Lord will take possession of..." into verse 6's "And a bastard shall dwell in Ashdod...", so "ashkelon" and "shall" belong inside that flow. In Zechariah context, the local focus is covenant, worship, and faithfulness.
A plain takeaway is to answer the verse's own emphasis on "ashkelon" and "shall" with trust shaped by these words, not by a vague optimism outside the passage.