John 1:10 (GNV)

Passage

He was in the world, and the worlde was made by him: and the worlde knewe him not.

Nearby Context

John 1:8 He was not that light, but was sent to beare witnesse of that light.

John 1:9 This was that true light, which lighteth euery man that commeth into the world.

John 1:10 He was in the world, and the worlde was made by him: and the worlde knewe him not.

John 1:11 He came vnto his owne, and his owne receiued him not.

John 1:12 But as many as receiued him, to them he gaue prerogatiue to be the sonnes of God, euen to them that beleeue in his Name.

Study Lenses

The verse centers on "world", "worlde", and "knewe". It is saying that the verse draws attention to "world" and "worlde", so its meaning should be read from those terms before moving to application.

The nearby context moves from verse 9's "This was that true light which lighteth..." into verse 11's "He came vnto his owne and his...", so "world" and "worlde" belong inside that flow. In John context, the local focus is the identity of Jesus, new birth, eternal life, and belief and unbelief.

A plain takeaway is to answer the verse's own emphasis on "world" and "worlde" with trust shaped by these words, not by a vague optimism outside the passage.