Passage
He that loveth me not keepeth not my sayings: and the word which ye hear is not mine, but the Father’s which sent me.
John 14:24 (KJV)
Nearby Context
John 14:22 Judas saith unto him, not Iscariot, Lord, how is it that thou wilt manifest thyself unto us, and not unto the world?
John 14:23 Jesus answered and said unto him, If a man love me, he will keep my words: and my Father will love him, and we will come unto him, and make our abode with him.
John 14:24 He that loveth me not keepeth not my sayings: and the word which ye hear is not mine, but the Father’s which sent me.
John 14:25 These things have I spoken unto you, being yet present with you.
John 14:26 But the Comforter, which is the Holy Ghost, whom the Father will send in my name, he shall teach you all things, and bring all things to your remembrance, whatsoever I have said unto you.
Study Lenses
The verse centers on "loveth", "keepeth", "sayings", "word", "hear", "mine", "father", and "sent". It is saying that the verse draws attention to "loveth" and "keepeth", so its meaning should be read from those terms before moving to application.
The nearby context moves from verse 23's "Jesus answered and said unto him If..." into verse 25's "These things have I spoken unto you...", so "loveth" and "keepeth" belong inside that flow. In John context, the local focus is the identity of Jesus, new birth, eternal life, and belief and unbelief.
A plain takeaway is to answer the verse's own emphasis on "loveth" and "keepeth" with trust shaped by these words, not by a vague optimism outside the passage.