Passage
He was in the world, and the world was made through Him, and the world did not know Him.
He was in the world, and the world was made through Him, and the world did not know Him.
John 1:8 He was not the Light, but he came to bear witness about the Light.
John 1:9 There was the true Light which, coming into the world, enlightens everyone.
John 1:10 He was in the world, and the world was made through Him, and the world did not know Him.
John 1:11 He came to what was His own, and those who were His own did not receive Him.
John 1:12 But as many as received Him, to them He gave the right to become children of God, even to those who believe in His name,
The verse centers on "world" and "through". It is saying that the verse draws attention to "world" and "through", so its meaning should be read from those terms before moving to application.
The nearby context moves from verse 9's "There was the true Light which coming..." into verse 11's "He came to what was His own...", so "world" and "through" belong inside that flow. In John context, the local focus is the identity of Jesus, new birth, eternal life, and belief and unbelief.
A plain takeaway is to answer the verse's own emphasis on "world" and "through" with trust shaped by these words, not by a vague optimism outside the passage.