Isaiah 40:9 (WEB)

Passage

You who tell good news to Zion, go up on a high mountain. You who tell good news to Jerusalem, lift up your voice with strength. Lift it up. Don’t be afraid. Say to the cities of Judah, “Behold, your God!”

Nearby Context

Isaiah 40:7 The grass withers, the flower fades, because Yahweh’s breath blows on it. Surely the people are like grass.

Isaiah 40:8 The grass withers, the flower fades; but the word of our God stands forever.”

Isaiah 40:9 You who tell good news to Zion, go up on a high mountain. You who tell good news to Jerusalem, lift up your voice with strength. Lift it up. Don’t be afraid. Say to the cities of Judah, “Behold, your God!”

Isaiah 40:10 Behold, the Lord Yahweh will come as a mighty one, and his arm will rule for him. Behold, his reward is with him, and his recompense before him.

Isaiah 40:11 He will feed his flock like a shepherd. He will gather the lambs in his arm, and carry them in his bosom. He will gently lead those who have their young.

Study Lenses

The verse centers on "tell", "good", "news", "zion", "high", and "mountain". It is saying that the verse draws attention to "tell" and "good", so its meaning should be read from those terms before moving to application.

The nearby context moves from verse 8's "The grass withers the flower fades but..." into verse 10's "Behold the Lord Yahweh will come as...", so "tell" and "good" belong inside that flow. In Isaiah context, the local focus is the Holy One of Israel, judgment and restoration, the servant of the LORD, and Zion's hope.

A plain takeaway is to answer the verse's own emphasis on "tell" and "good" with trust shaped by these words, not by a vague optimism outside the passage.