Passage
to his own things he came, and his own people did not receive him;
to his own things he came, and his own people did not receive him;
John 1:9 He was the true Light, which doth enlighten every man, coming to the world;
John 1:10 in the world he was, and the world through him was made, and the world did not know him:
John 1:11 to his own things he came, and his own people did not receive him;
John 1:12 but as many as did receive him to them he gave authority to become sons of God--to those believing in his name,
John 1:13 who--not of blood nor of a will of flesh, nor of a will of man but--of God were begotten.
The verse centers on "things", "came", "people", and "receive". It is saying that the verse draws attention to "things" and "came", so its meaning should be read from those terms before moving to application.
The nearby context moves from verse 10's "in the world he was and the..." into verse 12's "but as many as did receive him...", so "things" and "came" belong inside that flow. In John context, the local focus is the identity of Jesus, new birth, eternal life, and belief and unbelief.
A plain takeaway is to answer the verse's own emphasis on "things" and "came" with trust shaped by these words, not by a vague optimism outside the passage.